About Us

Solving your hardest problems with AI and Data

Our vision is to help you create an AI-first organisation. Imagine a world where you have insights on your assets at your fingertips and you can respond to your clients queries on a personalised basis. An AI analyst who does the groundwork for your junior team members, freeing them up to work on the most value adding tasks, for their own career development and for the benefit of your team, your business.

Now is the time.

We are here to partner with you.

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Our values

Trust

Our clients trust our advice. Trust is the foundation that our firm is built on. Our clients come first.

Value-add

We promise to deliver value for you on day 1 through a pragmatic and fit-for-purpose solution that actually works. We are value driven.

Innovation

We believe in problem solving and the continuous need to innovate to remain competitive. We are data driven in our approach to innovation.

Our Co-CEOs

Will

Will has deep expertise in data, technology and AI gained over 18 years at Australia’s leading firm. Will joined Macquarie upon graduation and worked his way up to the CIO for Macquarie Capital Australia. He subsequently led KPMG’s national RegTech practice, managing 50 data engineers and handling the data, technology and AI transformation at MA Asset Management.

A highly sought-after speaker on data, technology and AI, Will is one of the few CTOs who articulates technical concepts to Boards and C-suite engagingly and effectively.

Will has been recognised as a leading CIO and CTO globally, is a LinkedIn Top Voice for AI and Data Science and was recognised as the most influential Asian-Australian under 40 in corporates in 2023.

Will believes in:
Truly understanding the problem to be solved first.
Building the right architecture and design to future-proof the solution.
Combining deep technical expertise and creative and contrarian problem solving to drive the best outcomes for his clients.
Our Co-CEOs

Alice

Alice has over 25 years of financial services experience, including investment experience in shopping centres, asset management for public and private assets, risk management, and audit gained at Macquarie Group, MA Financial (previously Moelis & Co) and Deloitte.

As COO of MA Asset Management for 6 years, Alice led a cross-functional team of 55 during a period of significant growth, with tripling assets under management and entry into 2 new operating asset classes and operations in New York, Hong Kong and Singapore. She has served as executive director of trustee and fund management boards managing $9bn of assets over 5 years.

Alice was the Winner for Digital Transformation Leader of the Year in 2025 and has been named as a finalist as the Tech Innovator of the Year by the Financial NewsWire’s awards in 2026.

Alice believes in:
Delivering value in every interaction and project.
Having a holistic view across culture, people, process and technology in every change we make.
Driving true collaboration from cross-functional experts and stakeholders to achieve genuine results for her clients.

Testimonials

Our commitment to high standards and real outcomes has been recognised across the industry

AI Innovator awards

Australian AI Awards 2025 – Finalist

AI Innovator – Wealth Management

This recognition reflects our contribution to help our clients in wealth management with their AI journey.

3 ways we can work with you

We Advise

Here to help you get ahead

  • Decode what Al really means for your business.
  • Design a practical, future-ready Al strategy.
  • Build a rock-solid data foundation across your firm, fund & portfolio company.

We Build

Turn vision into reality

  • Rapid pilots of proven use-cases with our SWAT Team.
  • Secure, production-grade Al tools deployed in your environment.
  • Architect an Al-first operating model for sustained advantage.
  • Our turnkey data warehouse and AI pilots are completed within 12 weeks.

We Coach

APAC’s best GenAl training

  • Chosen by 3 of the ASX Top 10 and dozens of forward-thinking organisations.
  • Hands-on masterclasses & board briefings that turn curiosity into capability.
  • Custom curricula delivered in-house or through partners (latest: CFA Society Singapore) Participant rating: 9.6/10 – “the best Al training we’ve ever had”.