Build yourAI advantage

We help financial services organisations and government agencies move from AI awareness and isolated experimentation to confident adoption and lasting strategic advantage.

Led by industry practitioners·40 years in financial services

The opportunity

AI advantage takes more than a tool.

Access to AI is becoming universal. Advantage is not. Lasting value goes to organisations that make informed choices, bring their people with them, connect AI to proprietary context and implement with discipline.

01 · Build lasting AI capability

Lead what's next

Our ongoing, practitioner-led AI capability system for boards, executives, specialists and teams is designed to help you build judgment, confidence and governed adoption through role-based learning. The system is designed based on the training delivered to fund managers, super funds and asset owners managing over AUD$1.1 trillion in AUM.

Explore AI capability →

Amplify AI Institute — learning path

01 · Foundations of GenAI✓ Completed

02 · AI for investment teams✓ Completed

03 · Governance & guardrails

04 · Agentic workflowsUp next

02 · Build your proprietary data capability

Build your proprietary AI advantage

We help fund managers build a proprietary data and AI foundation from the intelligence already inside your firm: the research your teams have written, the decisions they have made, the clients they understand. Connected and governed, it becomes context AI can use safely, so you invest better, operate at scale and grow more intelligently.

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Portfolio dashboard● Near-real-time

$4.4bnAUM connected

1 dayReporting cycle

3Signals today

Research · portfolio · CRMSynced ✓

03 · Build, design and assure agentic AI

Agentic AI you can trust

The question isn't what an agent can do, it's what your organisation is prepared to trust it to do. We design the work across humans and agents, build governed agents in your environment, and independently assure agents built by anyone. The future belongs to organisations that know how to lead agents, not just build them.

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Agent runs — today

Investor report — 6 sourcesDrafted ✓

DDQ response — Lonsec platformIn progress

Research digest — 30 reportsRunning ●

Human sign-off required on every output

Featured in & trusted by

Industries

Designed for high trust organisations.

Not generic examples, but AI connected with the realities of clients, members, stakeholders, risks and governance.

Superannuation

Build lasting capability for trustees, executives and teams, and governed AI agents, all designed around your obligations.

AI capabilityAgentic AI

Funds management

Build a scalable data and AI foundation, uplift your team's capabilities and deploy AI agents using your proprietary data.

AI capabilityData foundationAgentic AI

Banking

Role-based capabilities that bring your executives and teams forward together, all designed for a regulated environment.

AI capability

Financial advisers

From client communications to advice workflows: practical capability and governed agents for advice practices.

AI capabilityAgentic AI

Public sector

Confident, accountable AI adoption for agencies and public institutions: capability and governed agents with accountability at the centre.

AI capabilityAgentic AI

The results

The real AI advantage is an organisation ready to lead.

Stronger leadership judgement

Leaders make better-informed decisions about where AI should, and should not, be used, with the confidence to back the right use cases.

Confidence beyond the super users

Teams build practical, role-specific confidence rather than leaving AI adoption to a small group of enthusiasts.

From scattered to governed

Disconnected initiatives become clearer priorities, stronger governance and organisation-wide adoption that adds real value.

A proprietary advantage

AI is grounded in the data, knowledge and workflows that make your organisation different, providing intelligence that compounds.

Loved and trusted by leaders in Australia.

“An engaging and highly relevant GenAI workshop for our leadership team. They bring a deep understanding of financial services and the emerging GenAI landscape.

Jason Murray, Chief Executive OfficerCareSuper

“Practical, relevant and grounded in how investment professionals actually work — improving research, synthesis and decision-making while keeping judgement at the centre.

Chief Investment OfficerMelior Investment Management

“After a short conversation Will quickly understood our pain points. He understands the business, knows his tech, and turns fluid concepts into deliverables that help the business think through to solutions.

Executive Director$2.3bn real estate credit funds

“They pair real operational experience inside leading financial services businesses with a deep understanding of AI capability — and the governance that comes with it. In a space full of noise, they help teams level-set quickly.”

Jamie Osborn, Chief Executive Officer · Shift

3,000+

Professionals who have attended our AI masterclasses

3 of 10

ASX Top 10 companies choose our GenAI training

15 → 1

Business days of reporting, automated

9.6/10

Average participant rating of our AI masterclass

Our difference

Standard consulting stops short. We go further.

40 years+ industry practitioner expertise

We have directorships, leadership, investment, operations, risk and governance experience, and AI, data and technology expertise from our work inside APRA and ASIC regulated organisations.

Outcomes before technology

We begin with the decisions, workflows and capabilities you want to improve, then design learning, data and implementation around these outcomes.

Designed for high trust organisations

Not generic examples, but AI connected with the realities of clients, members, stakeholders, risks and governance.

Built for continuous change

Our AI capability system is updated weekly so that your team evolves as technology changes and your executives build the judgement and confidence to lead.

In the room

You work with us directly.

Most consultancies send decks or career consultants. You get the two people who run the systems, on stage, in your boardroom, to work directly on your problems.

Will Liang speaking at the LinkedIn Executive Luncheon

Will — LinkedIn Executive Luncheon

Financial Times panel — The Future of AI in Asset Management, Hong Kong

Alice — Property Funds Association conference

Our story

Practitioners first. Proven over 40 years.

Ten years ago, Alice Tang and Will Liang were asked to lead a global Salesforce implementation for 1,200 people in an investment bank. The lesson shaped Amplify AI Group ever since:

Technology programs fail when they focus on systems, instead of people,
The right data is a critical foundation,
We must focus on how work actually gets done within your team and organisation.

Our idea is simple: turn scattered AI experimentation into lasting organisational capabilities.

Our approach

1 · Engaged, capable executives and teams

We must start with leaders and teams who understand what AI means for the work they are accountable for.

2 · Trusted data

Proprietary context, governed and structured so AI can use it safely and repeatedly.

3 · Implementation around real work

Short, outcome-focused sprints designed around real user needs, so your team can see the results and how it helps their work.

Amplify AI Group in the spotlight

Three ways to build your AI advantage.

Financial services and government agencies

Lead what's next

An ongoing, practitioner-led AI capability system for boards, executives, specialists and teams: role-based learning, weekly "what's new" intelligence and "what matters" executive briefings.

Explore: AI capability

Fund managers

Build your proprietary AI foundation

A proprietary data and AI foundation, plus governed agents, designed around how your organisation operates. Give AI the context to create differentiated insights.

Explore: AI and data foundation

Superannuation, fund managers, financial advisors and government agencies

Agentic AI you can trust

We build and review agentic AI for financial services and the public sector. By understanding how your organisation really works, we redesign work, establish accountability and deliver governed agents you can scale responsibly.

Explore: Agentic AI

Let's talk

Tell us your hardest problem.

Schedule a 30 minutes call or please email us at team@amplifygroup.ai.

Build yourAI advantage

AI advantage takes more than a tool.

Lead what's next

Build your proprietary AI advantage

Agentic AI you can trust

Designed for high trust organisations.

Superannuation→

Funds management→

Banking→

Financial advisers→

Public sector→

The real AI advantage is an organisation ready to lead.

Stronger leadership judgement

Confidence beyond the super users

From scattered to governed

A proprietary advantage

Loved and trusted by leaders in Australia.

Standard consulting stops short. We go further.

40 years+ industry practitioner expertise

Outcomes before technology

Designed for high trust organisations

Built for continuous change

You work with us directly.

Will — LinkedIn Executive Luncheon

Financial Times panel — The Future of AI in Asset Management, Hong Kong

Alice — Property Funds Association conference

Practitioners first. Proven over 40 years.

1 · Engaged, capable executives and teams

2 · Trusted data

3 · Implementation around real work

Amplify AI Group in the spotlight

How AI is rewriting the playbook for investment teams

The advisers teaching Australia's boards to take AI seriously

Will Liang on what AI means for the future of work

Three ways to build your AI advantage.

Lead what's next

Build your proprietary AI foundation

Agentic AI you can trust

Tell us your hardest problem.

Superannuation

Funds management

Banking

Financial advisers

Public sector