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About Us

Solving your hardest problems with AI and Data

Our vision is to help you create an AI first organisation. Imagine a world where you have insights on your assets at your fingertips and you can respond to your clients queries on a personalised basis. An AI analyst who does the ground work for your junior team members, freeing them up to work on the most value adding work , for their own career development and for the benefit of your team, your business.

Now is the time.

We are here to partner with you.

Our values

Trust

Our clients trust our advice. Trust is the foundation that our firm is built on. Our clients come first.

Value add

We must deliver value for you on day 1 through a pragmatic and fit for purpose solution that actually works. We are value driven.

Innovation

We believe in problem solving and the continuous need to innovate to remain competitive. We are data driven in our approach to innovation.

Our Co-CEOs

Will

Will has deep expertise in data, technology and AI gained over 18 years at Australia’s leading firm. Will joined Macquarie upon graduation and worked his way up to the CIO for Macquarie Capital Australia. He subsequently led KPMG’s national reg tech practice and 50 data engineers and managed the data, technology and AI transformation at MA Asset Management.

A sought after speaker on data, technology and AI, Will is one of the few CTOs who articulates technical concepts to Boards and C-suite engagingly and effectively.

Will has been recognised as a leading CIO and CTO globally, is a LinkedIn Top Voice for AI and Data Science and has been recognised as the most influential Asian Australia under 40 in corporates in 2023.

Will believes in :
Truly understanding the problem to be solved first
Building the right architecture and design to future proof the solution
Combining deep technical expertise and creative and contrarian problem solving to drive the best outcomes for his clients.
Let’s get started 
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Our Co-CEOs

Alice

Alice has over 25 years financial services experience, including investment experience in shopping centres, asset management for public and private assets, risk management and audit gained at Macquarie Group, MA Financial (previously Moelis & Co) and Deloitte.

As COO of MA Asset Management for 6 years, Alice led a cross functional team of 55 during a period of significant growth with  Assets Under Management tripling and entry into 2 new operating asset classes and operations in New York, Hong Kong and Singapore. 

She has also served as executive director of trustee and fund management boards managing $9bn of assets over 5 years.

Alice believes in :
Delivering value in every interaction and project
Having a holistic view across culture, people, process and technology in every change we make
Driving true collaboration from cross functional experts and stakeholders to achieve genuine results for her clients.
Let’s get started 
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Testimonials

“
"The systems that Will has now put in place have changed the entire way we do business from beginning to end of our client journey .… the team can focus on providing a much better service to clients which has a direct impact on customer satisfaction levels, retention rates and additional investment amounts…. the changes have meant that we have a unique competitive advantage"

Managing Director

Head of Distribution for direct investors channel for $4.4bn AUM
“
"Will spearheaded the adoption of Snowflake as a data warehousing solution, establishing a “source of truth” for data, which has significantly enhanced business agility and decision making. A substantial portion of our firm’s recent new assets under management have resulted from the fact that Will and his team have delivered impactful data analytics which has been used by management to form and drive our strategies."

Managing Director

Head of Distribution for a team of 8
“
"Will is right up there with the best commercial technologists we have come across… We have worked with Will in several ways covering the full spectrum of our team: including tech due diligence on new deals, portfolio company tech enhancement projects and operational/portfolio/fund related internal tech improvements."

Managing Director

VC investor for $500m AUM
“
"(Even) After a short conversation with Will he quickly understood our pain points … What I am most impressed by Will is how he understands the business, knows his tech, and knows how to mobilise a team to work with concepts that are fluid and yet able to turn them into deliverables that help the business to think through to solutions. This is very different to a typical outsourcing model where endless meetings on scope are conducted before anything tangible is delivered. I find this refreshing and much more productive in dealing with real world problems"

Executive Director

for $2.3bn in real estate backed credit funds

Our commitment to high standards and real outcomes has been recognised across the industry.

Australian AI Awards 2025 – Finalist

AI Innovator – Wealth Management

This recognition reflects our contribution to help our clients in wealth management with their AI journey

3 ways we can work together

We Advise

Here to help you get ahead.

  • Decode what Al really means foryour business
  • Design a practical, future-ready Al strategy
  • Build a rock-solid data foundation across your firm, fund & portfolio company

We Build

Turn vision into reality.

  • Rapid pilots of proven use-cases with our SWATTeam
  • Secure, production-grade Al tools deployed in your environment
  • Architect an Al-first operating model for sustained advantage

We Coach

APAC’s best Gen Al training.

  • Chosen by 3 of the ASX Top 10 and dozens of forward-thinking organisations
  • Hands-on masterclasses & board briefings that turncuriosity into capability
  • Custom curricula delivered in-house or through partners(latest: CFA Society Singapore) Participant rating: 9.6/10 – “the best Al training we’ve ever had”
Let’s get started 
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Solving your hardest problems with AI and data

Contact Us
Team@amplifygroup.ai